The in play assignment is rumored to be for Nike Plus, which has been described as ‘small.’ But it has the potential to become very big.The outreach comes as Nike, bent on raising revenue to $23 billion by 2011, returns to its marketing roots after Chairman Phil Knight dismissed his handpicked CEO successor, William Perez, who made the fatal mistake of looking to de emphasize marketing. But a crucial factor is Nike’s intent to build on the stunning success of its interactive ventures, including the Nike ID website created by R/GA and the company’s partnership with Apple for the Nike+iPod, which has virtually transformed running and demonstrated how a brand can market itself by offering something useful to a community rather than just communicating its assets.Nike declined to comment beyond its initial statement last week, and made it clear that its longtime, creatively lauded agency, Wieden Kennedy, will retain the bulk of its $220 million account. But a Nike executive who asked to remain anonymous said that advertising even the gorgeous creative that is Wieden’s hallmark is only part of the equation now for Nike, which is thinking a whole lot bigger these days.”When we start going to meetings with Apple Computer, or the guys that did the Nike ID site, it’s not that they’re pitching our advertising business, but they’re directly or indirectly solving our advertising needs with their ideas,” the executive said.
The five time grand slam champion chose to make her comeback at the US Open in a dress that went beyond your average little black dress.Studded with Swarovski crystals, the dress cost USD 600 (Rs 38, 400 approximately), and was designed by former Givenchy designer, Riccardo Tisci.Maria Sharapova donned a sparkling little black dress at the US Open. Picture courtesy: Instagram/riccardotisci17The dress was created in collaboration with Nike, which had suspended Sharapova’s sponsorship contract last year after her positive drug test results were announced.Also Read: Shuttler PV Sindhu in this black dress deserves all your attentionSharapova’s dress is quite the work of athleisure art. With net patches near her neck, sleeves and waist, the dress looked good to go for a casual garden party as well.
Best basketball moment: playing at Nike Nationals in Augusta (Ga.), and going up against some of the best players in the country. That was pretty exciting. You are worst at: soccer. However, after driving hundreds of miles Dad would need to pull over at a rest stop, remove the tooth picks keeping his eye lids open, and try to get 40 winks. Then, about the time he dozed off, we would sense the car was no longer in motion, wake up, and the commotion would begin again. It was amazing Dad ever got any rest since we could rarely afford a motel.